Marco Liera

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Marco Liera founded Youinvest in 2011 and brings over 20 years of experience in investor education. From 1992 to 2010 he held various leading positions in the editorial staff of the financial daily Il Sole-24 Ore, where he created Plus 24, the weekly magazine of personal finance and investing.

He graduated in Business Administration from Bocconi University in 1990. He wrote several books on investing and personal finance: among them, Finanza Personale (Personal Finance), Il Sole 24 Ore, 2010; and Capire la Borsa (Understanding the Stock Market), Il Sole 24 Ore, 2009.

Marco has a long career as a public speaker at seminars and meetings targeted to investors and financial professionals sponsored by Il Sole 24 Ore and other prominent organizations. From 2005 to 2009 he was a Fellow Teacher at Bocconi University in Milan and at Parma University. 


You may contact Marco Liera at: marco.liera@youinvest.org

Marco Liera’s Books

Finanza Personale, (Personal Finance) Il Sole 24 Ore, 2010

It is useless to think about our children’s future when they are attending university.  It is useless to regret having shared everything with "the love of our life" when we are in court for divorce.  It is useless to complain about not being able to have a worry-free retirement when we never thought about saving money for our pension. We need to think about it now.  Right now.  This is a crucial step in our life, because State support is dwindling and it is essential to take control of our finances if we want to live in peace and tranquillity.  You can achieve this goal by adopting an integrated approach to personal finance.  According to Marco Liera, you need to take 10 key decisions concerning: work and business;  home;  human capital protection;  investments;  health protection;  economic well-being for the times when you will want / can no longer work;  place of residence;  child support;  disability insurance;  estate planning.  Plus two final, crucial recommendations: devote more time to your "financial fitness" and lead a frugal life.

Capire la Borsa, (Understanding the Stock Market) Il Sole 24 Ore, 2000 e 2005 in conjunction with Andrea Beltratti, 2009 as the sole author

The great financial crisis has profoundly changed the investors’ attitude towards equities, and the severity of the financial crash requires a new effort to understand the stock markets complexity.  Greed and fear strongly influence investment returns both individually and for the market as a whole. The equity instruments and derivatives available are countless and even the smallest investors can use them. The entirely revolutionized third edition of “Understanding the Stock Market”’, which sees Marco Liera as sole author, is a practical guide addressed both to experts and less experienced investors in order to explain them how the stock exchange works, including its mechanisms, listed companies performance, relationships with the economy and investors’ feelings, trading activity.  The aforementioned aspects need to be deeply understood in order to let your capital grow. Despite all crashes.

Re di denari, (King of Diamonds) Sperling & Kupfer, 2001

Since late 90s the Italian financial power map has dramatically changed: the old financially prominent families oligarchy has given way to new people who, in a few years, have created so much wealth to turn their companies into market capitalization leaders.  Marco Liera exhaustively reviews the new protagonists of the Italian finance, their history and career along with the characteristics that make them stand out from the old money oligarchy.

 

 

 

 La pianificazione finanziaria della famiglia, (Household Financial Planning) Il Sole 24 Ore, 1997, 2000

According to a survey conducted in the United States, the American millionaires have become such because they were mostly driven by their longing to achieve financial independence.  This condition - Marco Liera claims -  consists in not depending on others to obtain an adequate pension, buy a house, give a prosperous future to our children, ensure health and prosperity to our family.  This book explains and teaches financial planning, a skill that is becoming increasingly necessary to learn at a time when State’s support is gradually reducing.

 

 

Investire in fondi comuni, (Investing in Mutual Funds) Il Sole 24 Ore, 1998, 1999

At the end of the ‘90s,  mutual funds were seemingly about to take up the legacy of government securities in the former T-Bill-people’s portfolio. Then -  Marco Liera recalls - things went differently.  Meanwhile, in many other countries, where asset management is controlled by independent parties and not by banks, funds were confirmed to be among the tools which families can build their wealth with, by exploiting international diversification and  long-term investment benefits.  But…who needs these funds most?  How can we use them?  Where and how can we buy them?  It is essential to give an exhaustively precise answer to these questions to provide all investors with the opportunity to make the best choice from an increasingly extensive and varied offer.

 

Affari di famiglia, (Household Daily Financial Management) Il Sole 24 Ore, 1994

A good everyday’s household financial management entails, among the others, avoiding waste and enforcing your rights at the bank as well as planning in advance important events, such as the purchase of the house, children’s university attendance costs, retirement and inheritance.  This book, the first one Marco Liera ever wrote, is a true practical guide for daily money management and to prepare you to cope with these crucial events.  The book exhaustively explains all the problems recurring in the family assets management, using a simple and easily understandable language.  The goal is to prompt you to adequately take care of your business: thanks to a better understanding of certain mechanisms, you can obtain a better deal from your bank, carefully diversify your investments and live your old age in peace.  The hope is that, little by little, you can naturally perform your family business administration, as it was almost a hobby.                     

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